I heard the voice of many angels, numbering thousands upon thousands;
A thunderous, rumbling polyphonic roar.
A babbling incoherence of "scatter"-brained inconsistencies
corresponds to the vessel of transformation.
Next to nothing has happened even though the process is repeated a thousand times as dictated by the complexity of the final design.
Yet potency increases through dilution.
The Universe is like a great "Skinner Centesimal Fluxion Potentiser"
What attracts us most is the repetition of any experience that we have had.
Every action sets in movement every atom of the universe
causing the emergence of complex order in co-evolving systems.
These chains of holons, rather than forming heirarchies, exist as holarchies
like letters being parts of whole words, while words are parts of whole sentences and sentences are the parts of whole paragraphs etc.
"nothing we do or think or say can be taken back"; removed as if it never occured.
We create what it is we experience and we, in turn, are the products of our doings
we create our worlds and call them "real". 
Some say these worlds are but shadows of Reality.
Some say these worlds are accumulative multiple existing versions of Reality
Like a thousand intertwined vessels made of the same pre-existing fabric.
Many people do not believe the "rumors" but who really knows the truth?
Think of a meme as a composite mind-set, a paradigm, or a mental model:
a self-replicating mental entity,
a self-stabilizing belief set that resists invasion by a competing mental system.
Changing the rules allows and indeed forces different behaviour to evolve.